I led a complete redesign of the company’s website, transforming both its visual identity and user experience based on insights gathered from A/B testing and user interaction data. My goal was to create a more intuitive, conversion-focused interface that aligned with the brand’s evolving aesthetic and business objectives.

In addition to redesigning and building the new site in Shopify, I developed an automated email journey and drip campaign for new subscribers to improve engagement and retention. Once the redesign and automation flows were finalized, I delivered the site to the development team for launch.